Marketing Essay Example | Topics and Well Written Essays - 1000 words - 12

Marketing - Essay Example Marketing is a particularly fundamental function for strategy formulation in a business. It informs a strategy, counsels it, reviews it and provides insights into strategy formulation in an organization. An outstanding marketing department is involved in a continuous cycle of measure-analyze-plan-measure. This cycle is as well a key ingredient of strategic business management function. Therefore, in essence, marketing is a key element of strategic management function. Great marketing can help the company in identifying and addressing improvement strategies to customers in either product differentiation or distribution channels (Kotler et al 2009). For example, forecasting is part of strategic planning, sales and marketing forecasts as always the main tools used in budgeting for the marketing function. In marketing research, the Research and Development personnel are essential for effective results analyses and interpretation. Kotler et al (2009), the chief aim of strategic planning i s promoting the discernment of the company in the minds of the customers and consequently to increase customer relation and profitability of the business. Business strategic planning has to be undertaken to ensure the evaluation of all the options in a given situation. In such considerations, only the marketing function and research and development function are involved in result oriented research for improvement of service to the customer. Marketing Function versus Other Organizational Functions The marketing function of a business is the process that combines the product with pricing, promotion and distribution to reach the respective customers or end users. Marketing is one of the most significant functions of a business since it has a direct impact on sales and profitability of the business as well as customer relation. Because of this importance, the marketing function has a greater interrelation with other business functions like finance, accounting, production, research and d evelopment, technology, procurement and human resource among others. Building a profitable customer relationship in the marketing function requires interaction with the other business functions (Kotler et al 2009). I. Finance and marketing Every marketing plan always includes a primary financial dimension. Key aspects of a marketing planning and control are budgeting and profitability analysis. These issues require high resolution on significant financial issues like the definition of profits (e.g. Returns to equity or returns to investment) and determination on the appropriate controls for such profits (e.g. Taxes or inventory evaluation). All marketing decisions are investment decisions aiming at profitable customer relation hence adequate financial information is significant. Nevertheless, marketing is essential for the finance department since the information generated from marketing is used in financial analysis and forecasting (Kotler et al 2009). For example, the marketing te am in organization utilizes the annual company financial reports and other financial documents to help them with budgeting. This helps to reduce duplication of work in the marketing team for employing financial personnel since the financial personnel are already available in the company. The marketing team is, therefore, able to apply financial performance indicators to their relevant respective market segments to ensure that they always remain relevant to customers. II.

Genetic and Molecular Biology Essay Example | Topics and Well Written Essays - 750 words

Genetic and Molecular Biology - Essay Example The chromosome theory on inheritance said that Chromosomes are in pairs and genes, or their alleles, are located on the chromosomes. 4. Each of several Alternative forms of a Gene is called an Allele. Letters are used to represent Alleles: Capital Letters refer to a Dominant Allele that masks or hides expression of a recessive allele. Lowercase Letters refer to a Recessive Allele its expression is masked by a dominant allele. Yes, it is possible for more than two alleles of a gene to exist. 5. Scientists gradually learned about DNA in a curiously twisted fashion that is common in science. For one thing, the discovery of DNA required progress on three separate fronts: cytology (the study of cells through a microscope), genetics, and chemistry. Scientists working on DNA in the early 1950s used the term "gene" to mean the smallest unit of genetic information, but they did not know what a gene actually looked like structurally and chemically, or how it was copied, with very few errors, generation after generation. Nevertheless, many scientists continued to believe that DNA had a structure too uniform and simple to store genetic information for making complex living organisms. The genetic material, they reasoned, must consist of proteins, much more diverse and intricate molecules known to perform a multitude of biological functions in the cell. 6. Gene is a hereditary unit consisting of a sequence of DNA that occupies a specific location on a chromosome and determines a particular characteristic in an organism. A chromosome is a grouping of coiled strands of DNA, containing many genes. 7. Each strand of DNA is a chain of chemical "building blocks", called nucleotides, of which there are four types: adenine (abbreviated A), cytosine (C), guanine (G) and thymine (T). These allowable base components of nucleic acids can be polymerized in any